Amazon’s best-selling face care products for 2025 You Need To Know

Looking to upgrade your skincare routine without breaking the bank? We’ve rounded up Amazon’s best-selling face care products that real users love. From glow-boosting serums to gentle cleansers and hydrating moisturisers, these picks are tried, tested, and trusted by thousands of shoppers. Whether you’re targeting dryness, dullness, or breakouts, there’s something in this list to help you get glowing skin — fast.

1. Neutrogena Hydro Boost Water Gel Moisturiser

The Neutrogena Hydro Boost Water Gel Moisturiser hydrates on contact, delivering a refreshing burst of moisture with its hyaluronic acid powerhouse. This lightweight gel transforms into a silky veil—never greasy, never heavy—so you can apply makeup instantly after. Dermatologist-tested and non-comedogenic, it’s perfect for sensitive or combination skin types needing a quick moisture fix.

Available in a 50 ml tub, this moisturizer locks in hydration for 48 hours, improving elasticity and restoring your skin’s natural glow. You’ll love the soothing aqua texture, the gentle formula, and the clear, fragrance-free finish. Plus, with over 94 000 five-star reviews, it’s a tried-and-loved hero across the UK.

Key Features / Specs:

• Hyaluronic Acid for intense hydration
• Oil-free & non-comedogenic – won’t clog pores
• Lightweight gel texture absorbs quickly
• Dermatologist-tested for sensitive skin
• 48-hour moisture retention for lasting hydration

Who Should Buy:

• Ideal for dry, dehydrated, or combo skin
• Great prep under makeup for busy mornings
• Perfect for anyone wanting clean, fuss-free hydration

2. CeraVe Moisturising Cream

Feeling flaky or tight? CeraVe Moisturising Cream replenishes dry skin deeply and gently with essential ceramides and hyaluronic acid.

The CeraVe Moisturising Cream is a cult-favorite that combines three essential ceramides with hyaluronic acid to restore your skin’s moisture barrier. This rich, non-greasy formula is fragrance-free and ideal for dry, very dry, and sensitive skin. Packaged in a 454 g tub, it absorbs deeply and keeps skin hydrated for a full 24 hours.

Endorsed by dermatologists worldwide and used by millions, CeraVe holds an impressive 4.8-star rating with over 136 136,000000 reviews. It’s perfect for use on face, hands, and body, delivering fast, lasting hydration without clogging pores or causing irritation.

Key Features / Specs:

• 3 essential ceramides (1, 3 & 6-II) restore the skin barrier
• Hyaluronic acid for deep moisture
• Fragrance-free & non-comedogenic
• Large 454 g jar offers exceptional value
• Dermatologist-recommended for dry and sensitive skin

Who Should Buy:

• Anyone with dry, flaky, or eczema-prone skin
• Great for all-over use: face, hands, elbows
• Ideal for families or shared households

3. CeraVe Moisturising Lotion

Need daily hydration without the heavy cream? CeraVe Moisturising Lotion offers deep moisture in a light, absorbent formula.

The CeraVe Moisturising Lotion combines three ceramides and hyaluronic acid in a fast-absorbing lotion ideal for daily use. This lightweight formula hydrates intensely for 24 hours without leaving a greasy feel. Featuring MVE Technology, it delivers moisture gradually for long-lasting comfort

Awarded a 4.8-star rating with 78 000+ reviews, it’s beloved by users seeking dependable hydration that supports sensitive skin .

Available in an 89 ml bottle—perfect for travel or daily application—it restores the skin barrier and alleviates mild dryness. Whether used under makeup or as an evening essential, this lotion rehydrates and soothes without irritation.

Key Features / Specs:

• Three essential ceramides for skin barrier support
• Hyaluronic acid for intense hydration
• MVE time-release technology
• Fragrance-free & non-comedogenic
• Compact 89 ml size for portability

Who Should Buy:

• Ideal for normal to dry, sensitive skin
• Perfect morning moisturizer under SPF
• Great for travel or gym bags

4. The Ordinary Natural Moisturizing Factors + HA

Want a moisturizer that both hydrates and restores? The Ordinary’s NMF + HA blends barrier-supporting ingredients for healthy, smooth skin.

The Ordinary Natural Moisturising Factors + HA offers a skin barrier-friendly formula rich in amino acids, lipids, glycerin, and hyaluronic acid. This non-greasy 30 ml jar absorbs swiftly, leaving skin comfortable and smooth without shine or pores clogging.

A favourite among kincare enthusiasts, holding a strong 4.6-star rating from 42,000 users. Ideal for daily use on face and neck, its gentle formula suits all skin types and plays well with other actives like retinol or vitamin C.

Expect visible hydration, reducing dryness and enhancing overall skin resilience. A reliable, no-nonsense moisturizer that delivers real results—without breaking the bank.

Key Features / Specs:

• Natural Moisturizing Factors (NMF) mimic skin’s own hydration
• Hyaluronic acid for hydration boost
• Non-comedogenic & lightweight
• Travel-friendly 30 ml jar
• Dermatologist-tested and cruelty-free

Who Should Buy:

• Suitable for all skin types, including acne-prone
• Great base layer under treatments/serum routines
• Ideal minimalist skincare users

5. BYOMA Moisturizing Gel Cream 50 Ml

Oily-looking but still dry inside? BYOMA’s Gel Cream delivers oil-free hydration with ceramides and niacinamide for balance and skin health.

The BYOMA Moisturising Gel Cream hydrates with a cooling gel texture packed with ceramides, niacinamide, and green tea extract. Designed for oily and combination skin, it lightens and cushions without clogging pores. This 50 ml tube absorbs quickly, leaving skin plump, hydrated, and matte.

Rated 4.4 stars by 4,000 customers, it offers real results: reduced shine, reinforced skin barrier, and improved texture. It’s fragrance-free and non-comedogenic, making it perfect for daily and overnight use.

Enhance your routine by pairing with sunscreen or serums for morning freshness or use solo at night during warmer seasons.

Key Features / Specs:

• Ceramides & niacinamide for barrier repair
• Green tea extract anti-oxidant infusion
• Oil-free, gel texture – non-greasy
• Fragrance-free & non-comedogenic
• Travel-ready 50 ml tube

Who Should Buy:

• Ideal for oily, acne-prone, or combination skin
• Great morning hydrator under SPF
• Perfect for warm-weather skincare